Privacy Policy

Learn how we collect, use and protect your personal data. Our privacy policy explains your rights and how we handle information for UK punters.

This page covers what personal data we collect, why we need it and how we look after it. The policy is written for British punters and follows UK GDPR and the Data Protection Act 2018, alongside recognised international standards on data protection. Read it through and you’ll know exactly what happens once you sign up.

What we collect

The information we hold falls into a few groups, each tied to a specific reason for collecting it:

Why we need it

Personal data is used to run the platform, not to build profiles for sale. The main reasons are setting up and managing accounts, processing payments, meeting legal duties around age and source of funds, blocking fraud, sending service messages, and tailoring the lobby to what each customer tends to look for. Marketing emails go out only when consent has been given.

Who else sees the data

Information is shared in a small number of clearly defined cases:

Customer data is never sold to advertisers or rented out to third parties for their own marketing campaigns.

How long we keep it

We keep records for as long as the account is open, plus a while after it’s closed, to meet anti-money-laundering rules. Transactional data has a minimum five-year retention window. Some documents stay on file longer under regulatory schedules. Once that window ends, files are deleted or anonymised so they can’t be tied back to a person.

How we keep data safe

Our servers sit behind layered security, with 256-bit SSL encryption on every connection between browser and platform. Inside the company, only staff who need personal files for the job can get to them, and every login gets logged. Regular penetration tests, internal audits and staff training keep things current instead of letting them drift.

Your rights

Every customer has a clear set of rights over their own data. You can ask for a copy of what we hold, request that mistakes be fixed, withdraw consent for marketing, or ask that your records be erased once legal retention periods have passed. Requests are handled within one calendar month and there is no charge for standard cases.

Sending data outside the UK

Some service partners run their systems in other countries, including EU member states and licensed jurisdictions outside Europe. Transfers happen only when the receiving country offers protection equivalent to UK rules, or when standard contractual clauses approved by the Information Commissioner’s Office are in place. The same security standards apply no matter where the data sits.

Cookies

The site uses cookies to keep you signed in, hold items in the cashier during a payment and gather anonymous numbers about how the lobby is used. A consent banner appears on the first visit, letting you accept all categories, reject everything except the strictly necessary ones, or pick categories one by one through the settings panel.

Complaints

Anyone unhappy with how their data has been handled can write to the support team for an internal review. UK customers who are not satisfied with the answer can take the case to the Information Commissioner’s Office, the UK regulator for data protection, whose details sit at ico.org.uk.

Changes to this policy

The policy is reviewed regularly and updated when laws shift or when we introduce new features. The latest version always sits on this page with the edit date at the top. Major changes are flagged by email so registered users see them before they take effect.

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